Guideline to get your catering company ready for a big event
January 3rd, 2024

Experienced catering companies understand the significant distinction between managing smaller or mid-sized gatherings and tackling a large-scale event. These larger events, drawing substantial crowds, can be transformative for catering businesses; if executed seamlessly, they have the potential to elevate your company above competitors.
However, the first large-scale event can be a critical juncture for your catering business. Mishandled, such events could tarnish your reputation.
Winter in the UK offers ample opportunities to secure your inaugural large-scale event, with Christmas markets and lavish parties abound. Nevertheless, large events can arise at any time of the year, from summer festivals to weddings, exhibitions, and celebrity gatherings.
For those venturing into their first major event, there are several strategies to ensure your catering company is primed and ready to excel on a grand scale.
Budgeting and quoting for a large-scale catering event require careful consideration and planning, particularly if you're new to managing such occasions.
Always inquire about estimated guest numbers or expected attendance and review data from previous events, especially if it's an annual affair.
While quoting for smaller events may have been straightforward, it's wise to refrain from providing an exact quote immediately for a large-scale event. Instead, offer a price range as a guide to prospective clients. Take the time to gather all necessary details from the client, plan a menu, and estimate guest numbers before providing a precise quote.
Upon receiving an inquiry for the event, make an effort to understand the client's budget. This will help you determine if you can realistically turn a profit from the event and if it's worth your investment.
While you may have preferred suppliers for food, tableware, and catering equipment, your current inventory may not suffice for a large-scale event.
For larger gatherings, it's crucial to plan for more rather than less. After estimating the required food for the number of guests, it's wise to have a surplus to avoid running out.
Ensure an adequate supply of catering items to avoid the need for constant washing and reusing of tableware and serving utensils during a fast-paced event with hungry guests. Such delays could significantly slow down your service.
Throughout the event, monitor consumption closely to swiftly replace empty plates and trays with fresh supplies, ensuring seamless service.
Clients may have specific preferences or entrust your catering company with final menu decisions. For such events, aim for menus that balance enjoyment with efficiency, avoiding overly complex dishes that could impede serving, especially with hundreds or thousands of guests.
Opt for a variety of foods, including some that do not require hot serving, to provide flexibility and time efficiency.
Design menus that allow for extensive pre-cooking and food preparation before the event without compromising flavor. Certain dishes may not be suitable for this process, underscoring the importance of thorough menu planning.
If clients' menu preferences pose challenges for a large-scale event, consider negotiating with them and offering expert advice.
Your catering company should be well-versed in packing lists for events of any size, but they become particularly crucial for large-scale occasions. A missed or improperly packaged item can lead to chaos at busier and more intricate events.
Maintain a thorough list that all staff members are familiar with and understand. Prioritize packing items that will be needed first at the venue, placing them on top whenever possible. Avoid placing delicate items at the bottom of the packing order.
Pack items closely together to prevent shifting and damage during transport.
Assigning clear roles is crucial for large-scale catering events. Overloading staff can lead to problems. Each member should have a specific task, like preparing dishes or serving. Establish a clear task order and ensure effective communication between staff and organizers for a smooth event.
In conclusion, with careful planning and thorough preparation of catering supplies, transitioning from catering smaller events to mastering large-scale ones is entirely feasible.